Archive for March, 2019

This expression when used as a noun “I wanted to do the SEO of my site” opens the door to a giant number of possibilities. And when you say giant, it is not force of expression no – improving a site’s organic performance on search engines take into account countless factors, such as:

  • The lifetime of the site
  • Website activity – maintenance and updating, inclusion of new content, etc.
  • The type of site – language used responsiveness, usability, etc.
  • Site programming – there are several functions that must be correctly configured, such as Meta description, keywords, headline tags, friendly URLs, information architecture, etc.
  • The content on the site – this goes from the definition of the target persona to the content itself, titles, texts, keywords, images, videos, links, etc.
  • The relationships within the site – among all the items pointed out above;
  • The relations of this site with the rest of the internet – from geo-location are using even the website links out and out to the site, among others.

The Factors That Help In Ranking

If the list seems long, this is a small part of what can help, and on the other hand, there is another list of the same size of things that make rankings worse. Anyway, the list of variables is simply gigantic. So, by the amount of possibilities, tools and actions that can be done to improve SEO, it is said above that the nut “twists the tail”.

At first, most people are scared by the amount of information they need to work SEO. The most important thing in an SEO strategy is the goal. For you, the definition of SEO strategy can only be determined from the analysis of the company’s larger goals. These will determine the options that should be evaluated, to guide decision making.

SEO – the Name of Possibilities

The first is that, SEO is not science, and in this way it is not possible to guarantee its results. The only thing you can guarantee is that if a person or company states that they can guarantee that it will take your site to the top, it is either deceived or trying to deceive you. Like any other marketing tool there is no guarantee that you will succeed. Perhaps the only exception is sponsored links or the purchase of keywords – Ad words. The best option is to trust the professional – The LinkHelpers Scottsdale SEO Company.

This is the most important and must be done before any action, because depending on the objective sometimes it may be necessary to redo the site, redefine the brand persona and review the content marketing strategy since this is a large part of the website’s relationship structure with the internet.

If you have a well-ranked search engine website, it engages in engagement, such as commenting, tasting, sharing, etc., and this generates “social proofs” that are extremely powerful and prove that your products or services are of a high quality.

SEO and Social Media

Once you have a great exposure in a search engine, this will automatically switch to social networks. That’s because when people enjoy or share, it affects the social network by making their content appear to more users. More than 60% of the searches performed end up being the first 3 places in a search engine, and the other 40% are divided for the rest of the placements.

That is why it is very important that you look for the first few placements, especially for the most important searches within your market. We saw in this post what SEO (search engine optimization) is and what its importance for any business are. We have seen that there is a complexity in applying the techniques and their results appear in the medium term.

If you want to dominate your market in your region and want to be found by more customers, applying SEO to your business is a great option. Get in touch with LinkHelpers Scottsdale SEO Company because we are specialized in this, so you can make the most of SEO without having to study years to apply it.

What is and what is SEO Consulting

The main purpose of SEO Consulting is to both identify site optimization problems found on your web page as well as errors or discrepancies in sales conversions and marketing actions, which could potentially harm your company. In addition to the generated reports, a strategic action to correct such imperfections will be delivered to the contractor upon termination of the SEO consultancy.

First Phase: Analyzing Data and Scenarios

From experience, most companies that hire SEO Consulting aim to strengthen and imprint the brand or improve their position in organic searches to increase their conversion rate.

In an open minded vision, everyone looks for greater visibility of your business in a virtual environment. To do so, understanding how your customers usually look for your product or service is the key to strategizing, making keyword research crucial to the initial review. The direct competition of your company brings us parameters as important as the search terms, making your detailed analysis a lot of value.

Full site review – source code and structuring, page loading speed and files, responsiveness, On-Page analysis (tags, meta tags, title tags, image optimization, internal linking), indexed pages, URLs available, content quality entered, off-page optimization (social networks, partners etc.), back links, traffic analysis, bounce rate, conversion rate among other information contained in professional checklist.

From this careful analysis, a report is generated containing the problems encountered and a face-to-face meeting is scheduled with the client to argue the results.

It is best to design the website together with the designer or the company that will design it, because they usually have more experience and could advise on the application of successful practices.

It is good to look at similar sites from which to draw good ideas

The main thing to think about when designing the site is what is important to your client and how he or she will quickly and easily navigate your content. The structure of your site should be as simple, intuitive and clear as possible. Every visitor must be able to understand at the very first moment where the information he or she is looking for. Place the main sections of your site in the visible part of the screen. To get the best professional help you must always opt for the LinkHelpers Phoenix Website Design Company . Facilitate access to any site element. And the most important! Invite Action! Do not let the visitor come without getting involved with any action. The action may not be immediately a direct purchase request.

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  • feedback with an opinion about something
  • Response to a poll, etc.

For you, it is especially important to get a database of people interested in your products or services, who in a later stage can become your customers. Because the Internet is the means by which information about a given company, product or service would be distributed most easily, quickly and cheaply, the development of websites and websites has become a hobby for many people in their successful business.

Designing a website

Do not go out of what’s important to you. As rough as it sounds, the customer does not care about you, he’s interested in solving a problem. For a business website to be successful in the area for which it will be created, its content must be targeted to a particular target group of users. The Target Group is the potential customers of the company, the people whom the information on the web site would be useful and they would benefit from it. It should not be chaotic about the content or the interface of the websites as it confuses the user and repels it, although the design of the website may be very good.

Competitive sites and research and analysis

By taking a decision to build a website, it is necessary to analyze the existing sites in the internet space   the so called competition sites or sites that have similar themes. It is recommended that the subject or content of the website be narrowly specialized the site will deal with a problem that does not have much internet pages created so far. This statement is as correct as it is wrong. Of course, if you make a website for something specific and rare, the likelihood that users will hit your website right when looking for a particular topic is bigger than if your site is dealing with a topic that search engines like Google show 500,000 search results.

User centered

Each website must be built from people.  Users seek answers and want to be helped to clarify.  We must therefore start from their needs and their desires for the design of websites.  This is where the Buyer Persona comes into play, very in depth profiles of people who are considering buying your service or product.  Having effective Buyer Person can be compared to having a good experience of offline shopping, in which we do not wander back and forth in a store, but we know exactly where to go to find what we are looking for.  Remember that not all people, however, have the same questions, so you need to build more than one Buyer Person to meet the needs of your entire audience.

Mobile Friendly

Having a functional and responsive website is essential, but it is also important that it is optimized for mobile.

In March, Google started the process of implementing mobile first indexing. If until now Google has only analyzed the desktop versions of internet sites to index them in its pages, now instead are taken into consideration the mobile versions first.  This is because more and more people are using the internet from their smartphone, so much so that in some sectors mobile surfing now accounts for more than 80% of the total. To get the best technical help opt for LinkHelpers Phoenix Website Design Company .

Thinking mobile first means reversing the traditional way of acting, thinking and building the mobile version of a site first, then moving on to the desktop one.  But this does not necessarily mean drastically reducing the content to make them stand in the screen of a smartphone, because you risk the possibility of not being found on Google, but certainly requires an effort to focus on the essential.

Page speed

We live in the age of immediacy, in which a question must correspond to an answer.  We are no longer able to wait and therefore the loading speed of a page makes the difference.

For this reason web design must be designed to be easy, usable, intuitive and quick to load, otherwise the user will leave our site after a short time.  In fact, 40% of users leave a page that takes more than 3 seconds to load!  But it is also Google that penalizes the slowness the speed of the web pages is in fact a sign of positioning.

By optimizing a slow website, there are different effects that can be obtained more pages viewed by users, more downloads, more sales (for e commerce sites).

These are just a few, but fundamental indications to follow for a good web design.  To give importance to the user, to the speed and the primary role of the piece of furniture, means having the certainty of building a successful website.